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Overtone
Overtone is a natural, vegan hair dye that comes in a variety of vibrant colors.
People are often afraid to express the wild sides of themselves. Told to stay conservative in order to blend in. And when it comes to hair, it must stay within a muted palette of "earth tones."
But being wild is more natural than we think.
Whoever decided that "earth tones" for our hair meant bland and boring must have not lived on this planet.
LET'S REDEFINE EARTH TONES.
AND LET'S DO IT WITH OUR HAIR.
Product photography
Photography by Sam Fowler & Emily Delius
Editing by Sam Fowler
Styling by Emily Delius





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With our Snapchat filter, you can change your hair to match your wild surroundings.


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Content Mix












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Manifesto videos posted on Overtone page






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