Overtone

Overtone is a natural, vegan hair dye that comes in a variety of vibrant colors.

 

People are often afraid to express the wild sides of themselves. Told to stay conservative in order to blend in. And when it comes to hair,  it must stay within a muted palette of "earth tones."

 

But being wild is more natural than we think.

 

Whoever decided that "earth tones" for our hair meant bland and boring must have not lived on this planet.

 

LET'S REDEFINE EARTH TONES.

AND LET'S DO IT WITH OUR HAIR.

Product photography

Photography by Sam Fowler & Emily Delius

Editing by Sam Fowler

Styling by Emily Delius

product shot3.png
product shot1.png
product shot2.png
product shot4.png
product shot5.png

SOCIAL

With our Snapchat filter, you can change your hair to match your wild surroundings.

iphone cut out.png
overtone-snap-filter8-min.gif

SOCIAL

Content Mix

overtone.jpg
Overtone-Instagram-Post_canyon-hair.gif
ezgif.com-crop (2).gif
ezgif.com-crop.gif
ezgif.com-crop (3).gif
overtone3.png
Overtone-Instagram-Scroll_butterfly2.gif
Overtone-Instagram-Scroll_octopus.gif
overtone5.gif
Overtone-Instagram-Scroll_5.gif
overtone2.png
Overtone-Instagram-Scroll_macaw.gif

SOCIAL

Manifesto videos posted on Overtone page

Overtone Instagram Feed_Manifesto videos
Overtone Instagram Feed_Manifesto videos
Overtone Instagram Feed_Manifesto videos

PRINT

SnakePrint_Overtone3.png
LionPrint_Overtone copy.png
FlamingoPrint_Overtone3.png

Copywriter: Nick Beussink & Joe Fulmore

Art Director: Emily Delius & Sam Fowler