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73% of guys preferred the new AXE Blue Lavender over Bleu de Chanel, according to some very official science. So we blasted NYC and the entire internet with this insane RATIO.

We pulled up to NYC, Miami, Atlanta, even online next to their ads with this RATIO.

They couldn't get rid of us.

Legendary internet trolls SideTalkNYC pulled up and put the RATIO to the test on the streets of NYC.

And even got all of TikTok RATIO'ing with a customizable filter.

#AXERatioChallenge 14B+ views