After a decade of turning locker rooms into teenage war zones, AXE decided it was time to grow up (just a little).

 

For the launch of AXE's Black Vanilla Fine Fragrance, we put the new scent to the ultimate test - pitting it against the cologne of rich uncles everywhere, Tom Ford. Then, we brought in the only experts who know the locker room better than anyone: athletes. In a blind smell test, they had to choose their winner. The results? Let’s just say Tom Ford might be sweating a little.