When I tell people I work on AXE, typically the first thing they respond with is traumatizing memories of AXE terrorizing them in the middle school locker room.

 

After a decade-long beef, it was time to squash this reputation.

 

For the launch of AXE's newest fine fragrance Black Vanilla, we put AXE to the test against one of the most luxurious colognes on the market - Tom Ford - and got athletes who know the locker room better than anyone to blindly choose which one they preferred.