We made AXE a superfan of rapper Playboi Carti and got his followers to make beats ahead of his highly anticipated album drop.
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Using the AXE can, we recorded a library of foley sounds and “drums”
that we shared out for free to the masses.​
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Over 22,000 people downloaded the AXE Vamp Sound kit.
VAMP
[ vamp ]
noun
A fan of rapper Playboi Carti.
We rallied the Vamps on TikTok, Twitter, and Instagram to put the pressure on Carti to release his long-awaited album Narcissist by making beats with our AXE Vamp Sound Kit.
Once the Vamps got their hands on the sound kit, they popped off.
Here's a few of their beats:
It's been 4 years and Carti still hasn't dropped the album.
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But only days after dropping our sound kit, Carti took notice and renamed his Narcissist Tour to the King Vamp Tour.
Pressure applied.