CONTENT CREATION
Can't believe I've made a career out of being chronically online.
SOCIAL
PREACHING THE GOOD WORD OF
PRESS
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AdAge: What Gen Z Wants from Influencer Marketing and Brand Social Media
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Retail Touch Points: The Big Idea is Broken. Welcome To Weirdvertising
AdAge: 5 New TikTok Trends That Brands Can Follow
WWD: ZCon, a Gen Z Conference, Kicks Off in L.A
The Conversationalist: What do you Wish Brands Better Understood About our Generation?
Teen Vogue
HIGHLIGHTS
AXE Alpha Wolf Viral TikToks - 12M+ views,
40K+ follower increase
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AXE One Piece Is Real Viral TikTok - 3.6M views, 580K Likes, 41K+ follower increase
​
AXE Vamp Meme Viral Tweet - 2.8M impressions, 240K Engagements
​
AXE Vamp Meme Viral IG - 50.5% Engagement Rate, 303K Impressions
​
AXE Gear 5 Meme Viral TikTok - 2.8M views,
340K Likes, 20K+ follower increase
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AXE Luh Calm Fit Viral TikTok - 634K views,
94K Likes
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AXE Groundmogs Day Viral TikTok - 940K views, 142K Likes
HOW THE
SOCIAL SAUSAGE
IS MADE