NÜTRL is the black and white vodka seltzer that's anything but.

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In the shadow of High Noon, NÜTRL needed brand awareness that resonated with a younger audience. What started off as a simple 3-script brief turned into a complete 360 relaunch for the brand.

Our new platform immerses you in the world of NÜTRL, inspired by its simple can design and turning it up to 11. From the ground-up, we made all new assets, a brand book, music video-style spots, billboards, truck wraps, pop-ups, and literally anything else you can slap a design on.